Why every organisation needs an Impact Story

Every organisation impacts people - but not everyone knows how to tell that story. Stories build powerful connections between your organisation and your customers. They are your most powerful asset.

What is an impact story?

To simply put it, impact stories are real life narratives that present the effect your organisation has, in a way that can relate and connect to your audience. This builds trust.

Why impact stories matter

They are the key contributor in promoting your work - utilising real life experiences as evidence of what you are accomplishing. When people see what you stand for, they identify with it. This inspires behaviour change, from the organisations we support to the products we buy.

How can video amplify your story?

Video is the most powerful, immediate emotional connector. You don’t have to explain your story to the audience, they are immersed in it from the start. Videos are the ideal tool to capture attention and showcase your purpose. Put simply, impact videos allow you to make the perfect first impression every time someone clicks play.

Some tips on developing your impact story

• Establish your audience

• Find the moments where your story connects with theirs

• Figure out what emotions you want them to feel

• Select a case study that showcases these connections and brings the emotions to life

Ready to tell yours?

Have you got an idea you need to bring to life, something that highlights everything you represent? Get in touch, we can help.